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Research papers

European aspects of a global brand

From today's standpoint BMW is an export-oriented company. As of January 1st, 1993 however, two thirds of our output will no longer be exported but sold in the single European market, BMW is prepared for this development: its distribution network is...

Catalogue: ESOMAR Congress 1989
Authors: Horst Kern, Hans-Christian Wagner, Roswitha Hassis
Company: BMW Group
September 1, 1989
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Citation

Kern, Wagner and Hassis (1989a, September 01). European aspects of a global brand. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/european-aspects-of-a-global-brand